You know the story of Snow White and the Seven Dwarves? Of course you do. Princess with hair as dark as midnight, lips as red as blood, skin as white as snow…it’s a tale that’s been told time and time again. That’s the beauty of fairy tales: they’re memorable, they have a great story and they even teach us something.

Good copy and content should be like that for any business or brand — even yours! I offer the fairest copy of them all, the magic words that tell your customers how they’re going to find their happily ever after.

And if you want content creation, I do that too. My specialty is retail technology and hospitality – again, selling that happily ever after!

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